Paul Pardue
Experienced as an independent contributor and player-coach team leader in the both the design and engineering spaces I own end-to-end workflows, connecting empowering and mentoring cross-functional teams of designers and engineers.
I have a focus on producing impactful work and user-centric experiences across diverse omni-channel projects and addressing the full scope of customer experience touch points.
Skilled in
eCommerceFinTechBusiness to Business (B2B)Business to Consumer (B2C)Software as a Service (SaaS)Project ManagementAnalyticsUser FlowsPersona MappingJourney MappingInformation ArchitectureHuman Computer Interaction (HCI)Graphic DesignProduct LifecycleBusiness DevelopmentDesign SystemsFront End DevelopmentBack End DevelopmentUX StrategyUser Experience (UX)User Interface (UI)PhotographyVideo ProductionArtificial Intelligence (AI)Machine Learning (ML)MobileResponsive WebADA/WCAG/508AnalyticsQualitative DataQuantitative DataUser ResearchKey Performance Indicators (KPIs)Consumer Packaged Goods (CPG)Experiential DesignCustomer Experience (CX)EnterpriseTransactional DesignUX ArchitectureSite ArchitectureProduct DesignPackaging DesignPrint MediaDigital MediaSEOA/B Testing
Case Studies:
User Experience Design

Brand identity refresh
Local sign company rebrand including website and graphic design
Custom Contracting Solutions Bay Area
Principle Product Designer & Developer

SaaS Customer Dashboard
Design a work in progress dashboard for SaaS automotive repair document tracking.
Alldata
Lead Product Designer

Messaging web and app platform
Groundwork design for zero to one messaging startup.
MsgRm
Principle Product Designer

Financial Dashboard
Design and development of consultant aggregated dashboard for financial downstream.
Rodan + Fields
UX Designer & Lead Engineer

Haircare Product Launch
Launching a new product category in a $1 billion dollars skincare company, addressing all user touch points in a unified e-commerce reveal
Rodan + Fields
Lead User Experience Designer & Engineer

Skin Quiz
Initial design and development of a weighted confidence based scoring system for product recommendation and intro to machine learning.
Rodan + Fields
Lead User Experience Designer & Engineer

Design System
Core elements to building a design system from scratch utilizing atomic design ideology and agile production.
Rodan + Fields
Lead User Experience Designer & Engineer

Developer Toolkit
Translating a UX design system into useable code and a global CSS library for developer usage.
Rodan + Fields
Lead Engineer

Core Grey Color Palette
Exploration of core foundational greyscale pallet for components and copy.
Rodan + Fields
Lead Engineer
Case Studies:
Graphic Design

Product Packaging Redesign
Redesign product packaging for chocolate bar company to represent the type of chocolate and variety.
Caligold
Graphic Design

Hand-drawn Storefront Illustrations
Artisan shop owner branding and graphics.
Poppy Leigh Designs
Graphic Design

Architectural signage
Graphic design for laser cut architectural signage.
Custom Contracting Services Bay Area
Graphic Design
Kudos to Paul Daniel Pardue for all of the good work you've been doing at the client location! Your creativity, attention to detail, and user-centric approach have truly elevated the design experience and made an impression on the client. The positive feedback from the client speaks volumes about your ability to translate complex requirements into intuitive, elegant solutions. Thank you for being a driving force behind seamless user experiences and for representing our team with such professionalism. Keep up the good work!
- Kaushik A. Apexon
I highly recommend Paul Pardue for any position. He is extremely versatile and has a wide range of skills. What he doesn't know he will learn because Paul is driven to learn new things. He is an extremely dedicated and reliable employee, and he is a team player. As his supervisor I was a better employee because of the support and education I received from Paul. He enjoys thinking outside the box and coming up with creative solutions. Paul is capable of coming at a challenge from many different perspectives and works hard to solve problems and increase efficiency. He works well with others and seeks, accepts, and incorporates feedback. He is willing and able to take charge of a project and supervise others, but he is just as willing to follow directions and work as a strong team member. Paul is an asset to any organization he works with.
- Candi H. CGB Inc.
Paul is a well rounded full stack designer & developer. He is a rare talent who combines a deep understanding of product design with the ability to code and implement his designs. This makes him an invaluable asset to any team, as he has the ability to take a product from conception to launch entirely on their own. He is also a team player and a great communicator. I would highly recommend him.
- Michelle K. Rodan & Fields

Bay Area based designer and engineer. I bring a unique background of graphic design, web development, project management, media communications, and visual arts. Proficient in team management & leadership.
I have a focus on human-centered experiences, forward-thinking designs, crafting brand identities, and creating responsive and accessible customer centric user experiences that are visually captivating and functional while aligning to business goals and metrics.
Proven track record of bringing 0-1 products from inception to launch, leveraging reusability, scalability, and accessibility with clean modern design and development principles while adhering to timelines and budgets.
Expertise
UI DesignUX DesignHCI DesignVisual DesignGraphic DesignArt DirectionBrand IdentityAtomic DesignAgile DevelopmentResponsive WebFront-End DevelopmentProject ManagementScrum MasterPlayer CoachIndependent ContributorProduct DesignerThe Playground
Color and Space
Explore this interactive environment where you can play around with color and space to find harmony in design.
What colors play well with each other and which don't? Do certain colors clash or make it hard to read? Can you find a balance between font sizes, line heights, and padding? How does letter spacing affect readability?
Title
Sub Header
Shade 70%
Shade 30%
Tint 30%
Tint 70%
The Playground
Color and Space
Explore this interactive environment where you can play around with color and space to find harmony in design.
What colors play well with each other and which don't? Do certain colors clash or make it hard to read? Can you find a balance between font sizes, line heights, and padding? How does letter spacing affect readability?
Title
Sub Header
Shade 70%
Shade 30%
Tint 30%
Tint 70%