Paul Pardue




With over 15 years as an independent contributor and player-coach team leader in the UX design and engineering space I own end-to-end workflows, concurrently empowering and mentoring my team of designers and engineers focusing on producing impactful work and user-centric experiences across diverse omni-channel projects.

Skilled in eCommerce

Financial Dashboard

Design and development of consultant aggregated dashboard for financial downstream.

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Haircare Product Launch

Launching a new product category in a $1 billion dollars skincare company, addressing all user touch points in a unified e-commerce reveal

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Skin Quiz

Initial design and development of a weighted confidence based scoring system for product recommendation and intro to machine learning.

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Design System

Core elements to building a design system from scratch utilizing atomic design ideology and agile production.

View Case Studyhttps://www.claritydesignsystems.com

Developer Toolkit

Translating a UX design system into useable code and a global CSS library for developer usage.

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Core Grey Color Palette

Exploration of core foundational greyscale pallet for components and copy.

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X

I highly recommend Paul Pardue for any position. He is extremely versatile and has a wide range of skills. What he doesn't know he will learn because Paul is driven to learn new things. He is an extremely dedicated and reliable employee, and he is a team player. As his supervisor I was a better employee because of the support and education I received from Paul. He enjoys thinking outside the box and coming up with creative solutions. Paul is capable of coming at a challenge from many different perspectives and works hard to solve problems and increase efficiency. He works well with others and seeks, accepts, and incorporates feedback. He is willing and able to take charge of a project and supervise others, but he is just as willing to follow directions and work as a strong team member. Paul is an asset to any organization he works with.

- Candi H. CGB Inc.

Paul is a well rounded full stack designer & developer. He is a rare talent who combines a deep understanding of product design with the ability to code and implement his designs. This makes him an invaluable asset to any team, as he has the ability to take a product from conception to launch entirely on their own. He is also a team player and a great communicator. I would highly recommend him.

- Michelle K. Rodan & Fields

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Paul Pardue
San Francisco, CA
LinkedIn

Bay Area based designer and engineer. I bring a unique background of graphic design, web development, project management, media communications, and visual arts. Proficient in team management & leadership.

I have a focus on human-centered experiences, forward-thinking designs, crafting brand identities, and creating responsive and accessible customer centric user experiences that are visually captivating and functional while aligning to business goals and metrics.

Proven track record of bringing 0-1 products from inception to launch, leveraging reusability, scalability, and accessibility with clean modern design and development principles while adhering to timelines and budgets.

Expertise

UI DesignUX DesignHCI DesignVisual DesignGraphic DesignArt DirectionBrand IdentityAtomic DesignAgile DevelopmentResponsive WebFront-End DevelopmentProject ManagementScrum MasterPlayer CoachIndependent Contributor
Duotone Color Palette

Primary:
#1a1a1a
rgb(26, 26, 26 )



Base:
#ece9e6
rgb(236, 233, 230 )



Accent:
#797876
0.55

Fonts & Spacing

Font Base Size: 16px

Line Height: 1.5em (24px)

Letter Spacing: 1/32em (0.5px)

Padding: 1em (16px)

Border Radius: 0.25em (4px)

The Playground

Color and Space


Explore this interactive environment where you can play around with color and space to find harmony in design.

What colors play well with each other and which don't? Do certain colors clash or make it hard to read? Can you find a balance between font sizes, line heights, and padding? How does letter spacing affect readability?

Card Header
Title
Sub Header

Shade 70%
Shade 30%
Tint 30%
Tint 70%

1

The Playground

Color and Space


Explore this interactive environment where you can play around with color and space to find harmony in design.

What colors play well with each other and which don't? Do certain colors clash or make it hard to read? Can you find a balance between font sizes, line heights, and padding? How does letter spacing affect readability?

Card Header
Title
Sub Header

Shade 70%
Shade 30%
Tint 30%
Tint 70%

1
Space
Color
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Experience


Director of UX

Perihelion Consulting

Technical and Creative Services AgencyFull Time

1 year 8 months
Analytics | Brand Identity | DevOps | Graphic Design | Information Architecture | Journey Mapping | Metrics | SiteOps | UX Design

Director of UX & Engineering

MSGRM

Messaging AppContract

3 months
Brand Identity | CRM | Database Management | Design System | Information Architecture | Journey Mapping | Peer-to-peer Messaging | Project Management | Site Architecture

Creative Director | Principle Graphic Designer

Custom Contracting Solutions

Architectural Signage, Print GraphicsContract

7 months
B2B | Brand Identity | CRM | Graphic Design | Logo Design | Project Management | Site Architecture | Stakeholder Management | Typography

Director of UI/UX

Yuvoice

Social Media AppContract

3 months
Branding | Design System | Hiring Manager | People Management | UX Direction

Director of User Experience

Dolphin Voyager

Educational PlatformContract

6 months
EdTech | Information Architecture | Journey Mapping | Project Management | Storytelling | User Stories

Senior UX Manager

Rodan & Fields

E-commerce, EnterpriseFull Time

4 years 7 months
A/B Testing | Analytics | B2B | B2C | CPG | Dashboards | Design Systems | E-commerce | Enterprise | FinTech | Information Architecture | Journey Mapping | Metrics | Omni-channel | Personas | Project Management | Qualitative Data | Quantitative Data | Saas | Stakeholder Management | User ResearchManaged UX and UI design and development across the entire R+F digital landscape. Drove end-to-end UX process, targeting mobile first and responsive design, from concept to go live. Grew UX team of developers, designers, and researchers. Prioritized customer needs through analytical skills and cross-functional deliverables with clear solutions and cutting edge organizational design standards and creativity.

Senior UI/UX

K-Force

E-CommerceFull Time

9 months
A/B Testing | Analytics | B2B | B2C | CPG | Design Systems | E-commerce | Enterprise | FinTech | Metrics | Omni-channel | Project Management | Qualitative Data | Quantitative Data | Saas | Stakeholder Management | User ResearchOversaw creation of AI/ML product recommendation engine. Re-platform of e-comm experience including 0-1 brand refresh, site redesign, and information architecture reducing customer pain points and focusing on user flow and user journey. Spearheaded creation of custom in-house design system across omni-channel experiences.

Senior Product Manager UX

California Gold Bars

E-commerceFull Time

1 year 9 months
CPG | CRM | Graphic Design | Mentoring | Packing Design | Product Design | Program Management

Graphic Designer

Ferocious Kitty Media

Design AgencyFull Time

7 years 1 month
E-commerce | Print Design | UX Design | Web Design

Broadcast Engineer

GVTV

Live TV Broadcast StudioFull Time

5 years 1 month
Assistant Director | Camera Operator | Engineer | Motion Graphics | Technical Direction

Mac Specialist

Apple Computer

Apple Product ProfessionalFull Time