Worked with key business c-suite stakeholders to design a financial dashboard for urgent care company to track key business insights and forecasting across multiple key metrics and KPIs. Ensured data accuracy with development team and that dashboards matched the designs in look and feel as well as functionality matching the client's needs.

Built design mocks for a pharmaceutical proof on concept as part of an RFP working closely with developers using agentic development to address design considerations in both look and feel as well as customer journey mapping and personas. Design work successfully landed the client as a long term project.

Designed workflows and screens for a SaaS platform expanding its services into a new space. Built out custom design components and added to the pre-existing design system ensuring brand identity.

Crafted initial designs for brand look and feel setting up basic design framework and library of components focusing on clean and modern design that was scalable and took advantage of reusable components and design language in atomic design principals.

Manage multiple product initiatives, marketing campaigns, multichannel projects, and microsites to increase global sales from $550M to $1.8B in 4 years by creating a seamless and engaging commerce experience addressing pain points, surfacing product strategies through tracking and targeting user reviews & user feedback interviews and consultations aligning to project stakeholders and business metrics by identifying opportunities for improvement in vision and strategy of brand identity and measuring the success through UX research and product marketing adhering to budgets.

Took ownership in defining strategy and execution using subject matter expertise for the specifications of a user-centered design system aligning to business goals and adhering to user needs through cross functional team collaboration and alignment, supporting brand guidelines while overcoming technical challenges.

Engaged in product reviews and roadmap decision making and resource utilization, aligning to business priorities and product marketing strategies by prioritizing team workflows and efficiency in time management and development of high-performing team and nurture best talent, positioning team growth by 50%, resulting in reduction of time to market by up to 90% in order to drive consistency and build and maintain at scale through beginning to end organized thought leadership.

Boosted app engagement 320% by significantly improving product market fit.

Built a comprehensive design system, enabling visual and experiential consistency across all teams and initiatives, keeping projects up-to-date with reusable and scalable design library developer toolkit with design tokens, focusing on mobile devices and responsive design across breakpoints.

Worked in a fast-paced agile projects work flow, from mockups to product launch and post-implementation maintenance, focusing on prioritization using data for competitive analytics and technical concepts backed up with data science to craft seamless user flows. Focused on scalability and integration cross-functionally in multiple environments and frameworks to enhance customer experience on complex projects.

Oversaw creation of AI/ML product recommendation engine. Re-platform of e-comm experience including 0-1 brand refresh, site redesign, and information architecture reducing customer pain points and focusing on user flow and user journey. Spearheaded creation of custom in-house design system across omni-channel experiences.

Production environment project management. Focus on brand identity and graphic design for marketing and digital web presence.

People manager and on-boarding, hiring manager, team building and mentoring.